Aqua Velva — Melissa Bonazzi Avery.

For Generations.

It's a father's job to teach his son how to be a man. How to be tough. To respect your mother. To look for the fastball, but wait for the curve. To make mistakes. He taught you how to shave, and of course, to after shave. Aqua Velva has been a part of that rite of passage since 1917. Your dad used it. His dad used it. Hell, even your dad's dad's dad probably used it. Because like Dad's words of wisdom or his lame jokes, Aqua Velva is handed down. For generations.

Dad-isms Social Content

As part of a larger social media push, we created bite-size, targeted Facebook ads using some of our own personal favorite 'Dadisms' to accompany the digital videos and brand film. Once considered a dying brand, this content campaign evoked the nostalgia in the AV consumer. The results were pretty impressive, with the campaign bringing in nearly 200k new fans-- all of whom wanted to share stories about their Dads.