Melissa Bonazzi Avery.
Creative Director, Writer.
It never hurts to be stylish.
Long have women suffered in the name of beauty and fashion. Ah, the pain we will endure. And while some things never change, we set out to make "The Ouchless Collection" from Goody the exception. As a lover of fashion, habitual painful shoe wearer and amateur stylist for friends, the tag line "It never hurts to be stylish" poured right out of me. Not only did this campaign win a Creativity Award, we used Christina Ricci as the VO to give some stylish edge to the brand the tone of voice.
